As a Connecticut trademark attorney, I often advise clients on the trademark registration process and what legal rights a United States Trademark registration grants.  Since there are many misunderstandings about trademark law, it is worthwhile to briefly discuss some best practices on how to protect trademarks and brand names here:

1.   Begin with a Full

Let’s suppose that your business has filed a trademark application, and it has been approved for registration by the United States Patent and Trademark Office.  Does that mean that you now have been awarded a trademark registration?  No!

Each and every trademark application that gets approved for registration first must be published in the Official

Candace Nelson, a judge on the Food Network’s successful show, Cupcake Wars, is in her own battle after suing a Fairfield, Connecticut based business for trademark infringement.  Nelson’s company, Sprinkles Cupcakes, Inc., has filed a lawsuit in Connecticut District Court alleging that Pink Sprinkles LLC of Fairfield has committed trademark infringement based on Pink Sprinkles’s

A Connecticut disc jockey has sued MTV”s Jersey Shore for trademark infringement. The plaintiff, Paul Lis of Farmington, has used the name “DJ Paulie” for years as part of his professional identity.  He is also the owner of a United States trademark registration for “DJ Paulie”for entertainment services.  In the lawsuit, Mr. Lis claims that

Preparing and filing a trademark application with the United States Patent and Trademark Office is not a simple task. Like most governmental agencies, the Trademark Office has many rules and regulations that must be followed in the filing process.  If a trademark owner does not carefully follow these requirements, chances are that his/her trademark application

In the market for a trademark law firm?  Keep it simple by thinking like a consumer and try to find the best quality lawyer or trademark law firm at the most competitive price.  In choosing a trademark lawyer, be mindful to take into account the following factors:

  • What is their trademark clearance and prosecution experience

Many of us learn best through the use of memory devices known as mnemonics. So in honor of all you Scrabble ® fans out there, here is a “G-R-E-A-T” way to interview and select a trademark lawyer to represent your legal interests before the Trademark Trial and Appeal Board:

“G” is for Geography.   Since trademark