A Connecticut disc jockey has sued MTV”s Jersey Shore for trademark infringement. The plaintiff, Paul Lis of Farmington, has used the name “DJ Paulie” for years as part of his professional identity.  He is also the owner of a United States trademark registration for “DJ Paulie”for entertainment services.  In the lawsuit, Mr. Lis claims that MTC’s commercial promotion and use of “DJ Pauly D” the nickname of one of the Jersey Shore’s cast members, constitutes trademark infringement and otherwise violates Mr. Lis’s trademark rights in and to the Paulie D name for entertainment services.

Here’s the lesson: trademarks are intellectual assets that have value and are worthy of protection and enforcement if properly registered and used. Finding the right Connecticut trademark lawyer to enforce your rights can make the difference.