A Connecticut disc jockey has sued MTV”s Jersey Shore for trademark infringement. The plaintiff, Paul Lis of Farmington, has used the name “DJ Paulie” for years as part of his professional identity.  He is also the owner of a United States trademark registration for “DJ Paulie”for entertainment services.  In the lawsuit, Mr. Lis claims that

It’s a known fact:  many brand owners think that “trademarking” a product or service is deceptively simple. This and other common mistakes about trademark rights  tends to create confusion and greater risk to those companies who do not have a working knowledge of the basics of trademark law.  Keep in mind the following miconceptions that can create major problems for you and