When it comes to trademark oppositions, it pays to be Kühl.

In Alfwear Inc. v. Shuff, the U.S. Trademark Trial and Appeal Board was asked to consider whether the Applicant’s KU:L and design trademark for bicycles in International Class 12 created a likelihood of confusion with Opposer’s asserted “family” of KUHL trademarks for inter alia

(This article has been updated for 2025).

How to answer a trademark opposition is an important first step in defending your trademark rights. This guide brings everything you need to know about answering a trademark opposition.

What is a Notice of Opposition?

Trademark opposition proceedings are contested matters before the U.S. Trademark Trial and Appeal Board (TTAB).  

The complaint, known as a Notice of Opposition, is filed by the Opposer, who may allege several grounds for refusal of a trademark application.   

Once the Notice of Opposition has been served upon the Defendant, the TTAB will issue an Order setting forth the relevant dates for each successive phase of the proceeding.  

This includes the time to file an Answer, the initial conference, initial disclosures, discovery, and trial dates.  

The failure to comply with the case management dates could irreversibly jeopardize a party’s rights.

Here are six steps to consider when preparing and filing an Answer to a Notice of Opposition

How to Answer a US Trademark Opposition? Six Steps to Consider

Continue Reading How to Answer a US Trademark Opposition?

 In the trademark opposition case, Halo Trademarks Limited v. Halo 2 Cloud LLC,
Trademark imagethe Opposer opposed the intent to use application of Applicant’s mark HALO  for handbags, briefcases,  electric adapters and a wide variety of other business accessories on the ground of likelihood of confusion under Section 2(d) of the Trademark Act.  As the basis