It’s a known fact:  many brand owners think that “trademarking” a product or service is deceptively simple. This and other common mistakes about trademark rights  tends to create confusion and greater risk to those companies who do not have a working knowledge of the basics of trademark law.  Keep in mind the following miconceptions that can create major problems for you and

Many of us learn best through the use of memory devices known as mnemonics. So in honor of all you Scrabble ® fans out there, here is a “G-R-E-A-T” way to interview and select a trademark lawyer to represent your legal interests before the Trademark Trial and Appeal Board:

“G” is for Geography.   Since trademark