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Florida Gators® Protect Their Trademark Habitat

By James Hastings
Posted in Trademark Opposition

WARNING:  Provoke the alligators at your own risk!

In a recent decision before the U.S. Trademark Trial and Appeal Board, the University of Florida was successful in defeating a trademark application for the mark GATOR SHOP for online and retail store services.

In University Athletic Association v. Incentive Marketing, Inc., the Opposer (the University…

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We created the Trademark Opposition Lawyer Blog in 2011 to provide companies with practical insight regarding TTAB contested proceedings. Our commentary on IP law has been featured in Bloomberg Legal, Corporate Counsel, Law.com, and other leading publications.

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Photo of James HastingsJames HastingsOf Counsel
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