Managing a trademark portfolio continues to present unique and often complex challenges for inhouse counsel and trademark administrators. Professional organizations such as the International Trademark Association (INTA) and Association of Corporate Counsel (ACC) provide excellent networking opportunities and educational materials for in-house personnel to share best practices to help make their jobs easier. In addition,
Every in-house counsel knows the importance of protecting his or her client’s trademark portfolio from potentially confusingly similar trademarks. So how do the best in-house counsel put their limited legal budgets to good use when considering when (or when not) to file a trademark opposition?
To quote the knight in Indiana Jones and The Last Crusade: they “choose wisely.”
Here are some tips on how to execute a simple and effective, U.S. trademark portfolio protection strategy.