Preparing and filing a trademark application with the United States Patent and Trademark Office is not a simple task. Like most governmental agencies, the Trademark Office has many rules and regulations that must be followed in the filing process.  If a trademark owner does not carefully follow these requirements, chances are that his/her trademark application

It’s a known fact:  many brand owners think that “trademarking” a product or service is deceptively simple. This and other common mistakes about trademark rights  tends to create confusion and greater risk to those companies who do not have a working knowledge of the basics of trademark law.  Keep in mind the following miconceptions that can create major problems for you and