Ignorance of the law is no excuse – and trademark owners who do not hire an experienced trademark attorney may end up paying dearly for their mistake.

The Perils of Self-Representation

When faced with a trademark opposition, many companies or small businesses believe that they can effectively represent themselves.  They quickly find out, however, that

Sorry mom and dad — guess that all my expensive legal training was for naught.

Over the past several years, online technology has spurned a cottage industry of trademark filers, business consultants, and trademark lawyers who will gladly file a trademark application for the lowest dollar amount possible. Attention shoppers!  Who knew that being a