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Trademark Genericness Difficult to Prove

By James Hastings
Posted in Notice of Opposition, Trademark Opposition
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Given the burden of proof necessary to establish a finding of trademark genericness, it comes as no surprise that a recent Trademark Trial and Appeal Board decision affirmed this principle of trademark law.

In the trademark opposition case Frito-Lay North America Inc. v. Real Foods Pty. Ltd.,  Applicant sought to register two trademarks,…

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Our firm represent clients in trademark opposition and cancellation proceedings. We created the Trademark Opposition Lawyer Blog in 2011 to provide companies with practical insight regarding TTAB contested proceedings. Our commentary on IP law has been featured in Bloomberg Legal, Corporate Counsel, Law.com, and other leading publications.

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