If U.S. Trademark Trial and Appeal Board rulings are any indication, the “force” is apparently with those who invest substantial sums of money into advertising and promoting their brand names.
In a recent decision before the TTAB, Salesforce.com Inc. was successful in preventing Edataforce Consulting, LLC from asserting its rights in and to the mark EDATAFORCE for registration on the Principal Register. One of the influencing factors supporting judgment in favor of Salesforce.com was its substantial investment in the marketing and advertising of its pleaded family of “FORCE” marks and corresponding sales associated with the subject marks.
Continue Reading Salesforce® Flexes its Muscles before the TTAB