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Beverage Trademarks and Likelihood of Confusion

By James Hastings
Posted in Likelihood of Confusion, Trademark Opposition

For purposes of likelihood of confusion, not all beverage trademarks are created equal.

In Patrón Spirits International AG v. Conyngham Brewing Company, the Applicant sought registration of the mark PIRATE PISS for “beer, ale, and lager” in International Class 32.   Opposer Patron had opposed the application based on its ownership of the previously registered…

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